Become an Integral Part of the Change
We would like to take this opportunity to give you a short introduction and welcome you to the exciting world of What’s Up.
What’s Up (Part of TRUFF Publishing House) is a bimonthly lifestyle magazine focused on providing our target audience with the latest products and services from the top leading companies in fashion trends, home decoration, electronics, business, travel, autos, and food & restaurants.
With our new exclusive focus on two main cities in the Kingdom of Saudi Arabia, spreading two editions for both Jeddah and Riyadh, providing our readers topics that cover upcoming events, interviews with community leaders and young talents, articles about fashion, body, health, sports, autos, gadgets, restaurants, and businesses.
While celebrating our fifth year, What’s Up has learned a lot about how to help our advertising partners in focusing their efforts to reach the right market segment with a sharp accurate message, leading to a better brand awareness and increase in sales.
You can find a lot more about What’s Up Magazine by visiting the Magazine Page.
Distribution

With over 40,000 copies per issue distributed for free all over the Kingdom, TRUFF has created an unprecedented demand on What’s Up Magazine, that we sometimes need to reprint since we run out of copies in no time.
Yet we focus on spreading our reach further with new deals signed to broaden our coverage, you can find What’s Up magazine at:
Jeddah
| Store |
Location |
|
Store |
Location |
| 7L Spa |
Al-Hamra |
|
Kai Gym |
Serafi Mega Mall |
| Al-Bedayah Center |
Prince Sultan Street |
|
KAUST |
Thuwal |
| Al-Rawden |
Al-Hamra |
|
Le Notre |
Al-Tahlia St. |
| Ambassador Schools |
Al-Salama Dist. |
|
Libra |
Lu Chateau |
| American Consulate |
Palestine St. |
|
Life |
Alrawdah St. |
| Arabian Homes Compound |
Al-Zahra Dist. |
|
Life Styles Café |
La Promonade |
| Athr Gallery |
Serafi Mega Mall |
|
Lo Spazio |
L’ Etoile Mall-King’s Road |
| Balsamico |
Tahlia St. Infrone of Danube |
|
Mayass |
Ana Special Mall |
| Blue Daimond Café |
Alrawdah Star |
|
My Library |
Alrawdah St. Next to CELX |
| British Council |
Al-Farsi Building |
|
Nawal Al-Maimani |
Al-Rawdah St. |
| Camper |
Red Sea Mall |
|
Net Jet-Nas Aviation |
Al-Madinah Rd. |
| Cappuccino |
Park Hyat Hotel |
|
New Horozion |
Sari St. |
| Casber & Gambini’s |
Alandlus Road |
|
Oriana Spa |
Attalah Center |
| Cast And Crew |
Alrawdah Star |
|
Oxford English Academy |
|
| Catering Saudi Airlines |
Alkhaldya |
|
Park Hyatt Hotel |
Jeddah Cornich |
| CBA – Female Section |
Sari St. |
|
Paul Frank |
Stars Avenue |
| Chai And Ba |
Alrawdah St. |
|
Pearls Dental Clinic |
Lotus Center |
| Coffee Bean |
Gold Moor |
|
Power Inn GYM |
Tujar Jeddah |
| Coffee Bean |
Al-Khaldia |
|
Qaser Alsharq |
G.M |
| Crepe Café |
Roshana Mall |
|
Rosewood |
Alcornich |
| Cugini |
Al-Hayat Plaza |
|
Rubayat Men |
Al-Khayat Center |
| Dar Alhekmah College |
|
|
Rubayat Women |
Al-Khayat Center |
| Deera Café |
Star’s Avenue Mall |
|
Sabb Premier |
Al-Tahlia St. |
| Dentalia Clinic |
Bin Humran Building |
|
Samba Bank |
Al-Anlus Rd. |
| Diesel |
Al-Badryah towers |
|
Samba Bank (Ladies Branch) |
King’s Road |
| Diesel |
La Promonade |
|
Sid |
Roshana Mall |
| Diesel |
Hira’a Center |
|
Starbucks |
Mall of Arabia |
| Diesel |
Red Sea Mall |
|
Starbucks |
Red Sea |
| DKNY |
Next to D&G |
|
Starbucks |
Hira’a St. |
| DKNY |
Alkhayat Center |
|
Starbucks |
Attalah Center |
| DKNY Jeans |
Albadryah towers |
|
Starbucks |
Jeddah Corniche |
| Effat University |
Al-Jamea’a |
|
Starbucks |
Daurat Arous |
| Ellite 1 |
Al-Rawdah Dist. |
|
Starbucks |
Palestine Center |
| Ellite 2 |
Al-Rawdah Dist. |
|
Starbucks |
Jarir-Sari St. |
| Escape Shoe |
Al-Khayat Center |
|
Starbucks |
King Faisal Hospital |
| Eye 2 Eye |
Head office |
|
Starbucks |
Le Mall |
| Fitness Time |
King’s Road Branch |
|
Starbucks |
Sari Gate |
| Fitness Time |
Almuhamdiah Branch |
|
Starbucks |
Tahlia Center |
| Gold’s Gym |
Al-Batarjee St. |
|
Suite 966 |
Red Sea Mall |
| Hilton Hotel |
Jeddah Corniche |
|
Suite 966 |
Al-Badryah Towers |
| I Love Hishma |
Ana Special Mall |
|
Tara Jarmon |
Stars Avenue |
| Il Gusto |
Palestine St. Next to Gelato |
|
Tea Amo |
Coral Mall |
| Il Villagio |
Alandlus Road |
|
Tea Yana |
Alandlus Road |
| Itechia |
Prince Sultan St. |
|
The Spa |
Qasr Alsharq Hotel |
| Jamjoom Compound |
Palestine St. |
|
Toasted |
Al-Rawdah Star |
| Jasmine Box |
Al-Rawdah St. |
|
Venue |
Tujar Jeddah |
| Java Lounge |
Palestine St. |
|
Viola |
Al-Tahlia St. |
| JCCI |
Hail St. |
|
White |
Sari Gate |
| Jeddah Veterinary Clinic |
Al-Faisaleeyah Dist. |
|
Z Club |
Al-Tahlia St. |
| Jungle Blue |
Hira’a St. |
|
Zodiac |
Palestine St. |
Riyadh
| Store |
Location |
|
Store |
Location |
| Camper |
Localizer Mall |
|
Starbucks |
Sahara Ii |
| Cento Per Cento |
Olaya Street |
|
Starbucks |
Al Faleh |
| Dkny Jeans |
Sahara Center |
|
Starbucks |
Granada L-1 |
| Dkny Men |
Olaya Street |
|
Starbucks |
Granada L-2 |
| Dkny Women |
Al-Faisaliah Mall |
|
Starbucks |
Home Mart |
| Donna Karen |
Nujoud Center |
|
Starbucks |
Hyatt |
| Donna Karen |
Nujoud Center |
|
Starbucks |
Jarir |
| Fitness Time |
Al-Nahda |
|
Starbucks |
Kfh -3 |
| Fitness Time |
Al-Shafi’e |
|
Starbucks |
Kfh-1 |
| Fitness Time |
Al-Ghadeer |
|
Starbucks |
Khayma |
| Harvey Nichols |
Kingdom Mall |
|
Starbucks |
Khozama |
| Itechia |
Kingdom Mall |
|
Starbucks |
Kingdom-0 |
| Itechia |
Tahliah Street |
|
Starbucks |
Kingdom-2 |
| Life |
Nujoud Center |
|
Starbucks |
Le-Mall |
| Sid Men |
Nujoud Center |
|
Starbucks |
Nemer |
| Sid Women |
Nujoud Center |
|
Starbucks |
Safarat |
| Starbucks |
Gallery |
|
Starbucks |
Sahara |
| Starbucks |
Jarir Olaya |
|
Starbucks |
Salaam Mall |
| Starbucks |
Khorais Plaza |
|
Starbucks |
Takasusi |
| Starbucks |
Kingdom3 |
|
Starbucks |
Talateen |
| Starbucks |
Oruba |
|
Suite 966 |
Localizer Mall |
| Starbucks |
Rimall |
|
Water Lemon |
Al-Faisaliah Mall |