
What’s Up has been invited to witness the unfolding of a new legend by Amouage, a niche luxury fragrance house that has been renowned for creating some of the most finely crafted and exotic fragrances in the world.
Amouage is continuing its everlasting fairy tale with a new chapter; Epic, an exceptional fragrance for men and women that whispers the prolonged chronicles of an ethereal spirit of trades across the Asian continent. Since Amouage’s Creative Director Christopher Chong has mastered the art of storytelling using scents to unfold the mysteries of the Orient and Legends of the Silk Road in the third chapter of this evocative legend.
“The richness of both fragrances evokes the precious commodities traded across the Asian continent such as gold, pearls, tea, silks, jade, spices and frankincense, blended with a dramatic signature. Epic embraces one of the rarest and special ingredients traded since ancient times, Oud. I have juxtaposed its complex structure and ethereal essence with Chinese tea and Oriental flowers to complete the fusion of the two geographies’ shared trading history.” said Chong.
Epic Woman is on a quest driven by ambition and power and a guiding beacon, Epic Man, as her compass along a perilous journey along the Silk Road. She traverses the formidable and surreal landscapes only to be united with her fate of finding the long-lost aria.
Once your senses records the scent of Epic, you will be raptured to another world, another time, into another journey all together. Mixing contemporary gracefulness with finesse class in a timeless eternal way.
Epic Woman is a spicy floral oriental fragrance that opens with silken top notes of Cumin, Pink Bay and Cinnamon that pervades to a bouquet of delicate and dewy Damascene Rose, Geranium and Jasmine accented with Tea in the heart. The sumptuous base notes of sweet Amber, Vanilla, Frankincense and Orris balance the more masculine essences of Patchouli and Oud in the unique and intriguing finale.
Epic Man is a woody oriental fragrance that radiates by unfolding a powerful and complex infusion of piquant Pink Pepper Berry, Cardamom, Saffron and Nutmeg in the top notes. The heart notes feature Geranium and Myrrh and evoke the floral splendor of an imperial court. The intoxicating base of Oud, Patchouli and Castarum is blended with a supple Leather accord and layered with the House’s signature use of Frankincense.
“Our fragrances are much more than scents. They captivate the wearer because of their creative integrity which adds another facet of intrigue and splendor, engendering a deeper sense of appreciation,” expressed David Crickmore, Amouage CEO. “With Epic, we wanted to pay homage to the historic Arab-Chinese relations through the Silk Road which served in the development of great civilizations by transporting various trade goods, especially luxuries, while simultaneously serving as a conduit for the spread of knowledge, ideas and cultures. The fragrance encapsulates a positive voice of Arabia which in essence reinforces the brand’s central message.” Added Crickmore.
Both flacons and the Swarovski stone trims are inspired by the deep striking green of the imperial jadeite of the Orient, which is believed to provide protection from evil and the gold-plated caps reflect the radiance of Arabia. Epic Woman’s box is representative of precious, translucent mother of pearl. The Man’s box is inspired by an antique, Chinese, leather traveling case reflecting the leathery notes in the base of the men’s fragrance.
You can find Epic by Amouage at selective stores around the Kingdom.
Link:www.Amouage.com








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