With 7,000 square meters, and 14 hours a day of shopping bliss, Al-Sawani Group has created a stunning new destination in Jeddah, one of Saudi Arabia’s most popular shopping cities. Located at Gates 3 and 4 of the Red Sea Mall on King Abdulaziz Road. Offering unprecedented international brands mixed with the highest level of services. Making “Sawani” Department Store the newest and most exciting retail store to open in Jeddah.

Tuhami Arabi, is a young innovative fashion designer, who had his start way back when people started to notice a rumble in the Saudi street fashion.

Extremely vibrant, and dynamically fresh is how we can describe Shaima Tayeb, who opened our eyes to a bright and colorful world of beauty and style. Spreading her simple philosophy with her free spirit. This breath of freshness is what the market really needs right now, authentic, alluring, and enchanting.

This is one of those things you would simply go gaga over, just look at how beautiful it looks. Now you can carry most of your makeup, in a stylish vintage storage suitcase.

Unlike traditional shoes that drain your energy with thick, dense foam, the new Porsche Design Bounce S has its upper part made-up of a light purist mesh fabric, while the sole sports Adidas’ new metal lever arms and suspension system which is designed to return most of the energy for a smooth, stable ride, while increasing your propulsion.

Debenhams has been opened here in Jeddah for a little over six years and the famous British department store offers shoppers many brands under one roof. When What’s Up heard about the new store they opened at The Mall of Arabia, we decided to pay it a visit and see what the hype was all about.

On the 24th of October Nike will unleash these new basketball sneakers to the whole world to enjoy.

What’s Up has been invited to witness the unfolding of a new legend by Amouage, a niche luxury fragrance house that has been renowned for creating some of the most finely crafted and exotic fragrances in the world.

With the celebration of their 60th anniversary, adidas has recently opened their Kingdom’s first classic store spreading over a vast 200m2 store in Nojoud Center in Jeddah.